Big Ideas. Real Results.
We’ve spent years working in this space and we want to share some of our thoughts and insights with you for free.
AI Vetting Dashboards Are the New Brand-Safety Theater
The F1 Paddock Problem: Why Creator Freebies Are Becoming a Liability
OpenAI Took Influencers to a Farm. The Backlash Was the Point They Missed.
Everyone Wants the Authenticity Premium. Almost Nobody's Willing to Pay for It.
When the Ads Start Making Fun of AI, Pay Attention
Morality Clauses Aren't Risk Management.
Gymshark's Lawsuit Isn't About Disclosure.
LinkedIn's Creator Play Is Actually Smart, but Most Brands Are Going to Blow It
Polymarket Faked the Wins. The Audience Pays the Price
NY'S AI Avatar Law Now In Effect
EMV is Not ROI
What Brands Get Wrong with Influencer Marketing
The Follower Count Trap
The Measurement Problem
Last-Click Fallacy
Price Transparency
The Price You Pay When You Can't Prove Influencer ROI
Your Influencer Campaign Is Now Training Data for AI
"Guaranteed Human" Is the New AI Hype
